Visibility isn’t just about getting your website to rank well on search engines. One of the best things you can do to get your business noticed is to list your business on various review sites. This offers your customers the chance to comment on your product or services and to promote positive “word of mouth”.
Check out SEO like a PRO – The Beginner’s Guide to Search Engine Optimization for a more complete list of review sites and directories.
SEOmoz is a great resource for those interested in internet marketing. Here is part one in a series of videos explaining their Beginner’s Guide to SEO.
An important part of SEO is knowing what’s going on in the industry and what kind of changes you may have to make to keep up. Google’s official blog is a good source for keeping up with the search giant’s changes.
Reputation Management is an important part of SEO. You want to make sure that what appears on the first page of search engines is what you want people to see. Every company will have one or two unsatisfied customers. Sometimes they will remain unsatisfied even after you’ve tried to correct the problem.
That’s where it can get tricky. If your particular customer decides to take his or her complaint to the internet, you’ve got some work ahead of you. However, if you can spot the complaint before it gets too much notice you’ll have greater control over your brand’s online reputation.
Google Alerts allows you to monitor select keywords and where they are appearing on the internet. For example, I have an alert set up for “SEO like a PRO”. Because I’ve chosen to monitor this particular phrase, Google sends me an email every time it gets mentioned somewhere online. This is also a very popular phrase though, so I do get a lot of alerts that aren’t necessarily related to this website or my book. I also have an alert set up for my name. It’s not a very common name so the alerts I receive on that one usually are about me.
To set up your own alerts, first choose the keywords you want to monitor, then go to http://www.google.com/alerts and select how often you’d like to receive the alerts from the drop-down. You’ll also be able to choose the type of alert (blog, video, etc…) and whether you want “only the best results” or “all results”. Enter your email address. Google Alerts will send you an email requesting you confirm that you’ve set up this alert. Confirm that you have and you’re done. From now on you’ll receive alerts and will be able to use that information to manage your online reputation more effectively.
Text links, or anchor text links, are links that are placed within the content of your website or blog. An anchor text link is a link that utilizes your keywords and/or is used to direct traffic to various pages within your website. These links are commonly found on blogs but are just as useful on traditional websites.
For example, if there was a sentence on this blog that looked like this: SEO like a PRO is a blog that teaches beginners the basics of search engine optimization and covers everything from keyword research to using meta tags, writing effective content, and more.
We would use it like this: SEO like a PRO is a blog that teaches beginners the basics of search engine optimization and covers everything from keyword research to using meta tags, writing effective content, and more.
In the example above, we’ve used two different anchor text links to direct visitors to relevant blog posts. This technique can be used to direct traffic throughout your website. When your keywords are included in the anchor text link, it also helps the search engines “read” your keywords and view those words as the ones most relevant to your site.