SEO Tip of the Day: Using Review Sites

SEO ProVisibility isn’t just about getting your website to rank well on search engines. One of the best things you can do to get your business noticed is to list your business on various review sites. This offers your customers the chance to comment on your product or services and to promote positive “word of mouth”.

 
Some sites to consider:
Yelp.com
Google Places
MerchantCircle.com

Check out SEO like a PRO – The Beginner’s Guide to Search Engine Optimization for a more complete list of review sites and directories.

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SEOmoz Beginner’s Guide to SEO: Review

SEOmoz is a great resource for those interested in internet marketing. Here is part one in a series of videos explaining their Beginner’s Guide to SEO.

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Link Building Strategies from the Pros

Link building is an often misunderstood practice. Rather than write an entire blog post explaining the best practices, I thought I’d give you a little something directly from the search engines. Here is a video from GoogleWebMasterHelp that sums it up nicely.

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SEO Tip of the Day: Keep Yourself Informed

SEO ProAn important part of SEO is knowing what’s going on in the industry and what kind of changes you may have to make to keep up.  Google’s official blog is a good source for keeping up with the search giant’s changes.

Some other helpful sources include SEOMoz and Mashable. Both of these sites offer valuable and up to date information on search engine optimization and social media marketing.

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Monitor Your Company’s Reputation with Google Alerts

Reputation Management is an important part of SEO. You want to make sure that what appears on the first page of search engines is what you want people to see. Every company will have one or two unsatisfied customers. Sometimes they will remain unsatisfied even after you’ve tried to correct the problem.

That’s where it can get tricky. If your particular customer decides to take his or her complaint to the internet, you’ve got some work ahead of you. However, if you can spot the complaint before it gets too much notice you’ll have greater control over your brand’s online reputation.

Google Alerts allows you to monitor select keywords and where they are appearing on the internet. For example, I have an alert set up for “SEO like a PRO”. Because I’ve chosen to monitor this particular phrase, Google sends me an email every time it gets mentioned somewhere online. This is also a very popular phrase though, so I do get a lot of alerts that aren’t necessarily related to this website or my book. I also have an alert set up for my name. It’s not a very common name so the alerts I receive on that one usually are about me.

To set up your own alerts, first choose the keywords you want to monitor, then go to http://www.google.com/alerts and select how often you’d like to receive the alerts from the drop-down. You’ll also be able to choose the type of alert (blog, video, etc…) and whether you want “only the best results” or “all results”. Enter your email address. Google Alerts will send you an email requesting you confirm that you’ve set up this alert. Confirm that you have and you’re done. From now on you’ll receive alerts and will be able to use that information to manage your online reputation more effectively.

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How to Use Anchor Text Links

Text links, or anchor text links, are links that are placed within the content of your website or blog. An anchor text link is a link that utilizes your keywords and/or is used to direct traffic to various pages within your website. These links are commonly found on blogs but are just as useful on traditional websites.

For example, if there was a sentence on this blog that looked like this: SEO like a PRO is a blog that teaches beginners the basics of search engine optimization and covers everything from keyword research to using meta tags, writing effective content, and more.

We would use it like this: SEO like a PRO is a blog that teaches beginners the basics of search engine optimization and covers everything from keyword research to using meta tags, writing effective content, and more.

In the example above, we’ve used two different anchor text links to direct visitors to relevant blog posts. This technique can be used to direct traffic throughout your website. When your keywords are included in the anchor text link, it also helps the search engines “read” your keywords and view those words as the ones most relevant to your site.

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Twitter Tips

Chatting on Twitter is a bit different from chatting on other social media sites. For instance, when you want to direct a comment toward a certain user you would use the @ symbol before their username:

@TwitterUser Hello

In the above example you have just said hello to someone with the username “TwitterUser”. This is called a mention. Keep in mind though that mentions are not private; everyone can see them. To send someone a private message you must send them a Direct Message (or DM).

Hashtags are used before relevant keywords in order to categorize your tweet so it will show up more easily in a Twitter search. Hashtags use the # symbol before the keyword. For example:

I’m looking forward to my trip to #Chicago

Because of the # symbol, the word Chicago will become clickable and when clicked on will show all other tweets in that category. How is this beneficial? Let’s say you wanted to invite people in Chicago to a special event at your bar. You could write a tweet that looks something like:

All day drink specials today at ABC Bar, 222 Main Street #Chicago. Dollar martinis and more!

In an 88 character long tweet (still room to spare!) you just let everyone who may look at #Chicago know exactly what’s going on at your bar. This is real-time advertising at its best.

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