When implementing a search engine optimization strategy, keyword research should be your very first step. There are a lot of free tools available online to help with this process but probably the most popular one is Google Adwords.
Here are a few quick tips to keep in mind:
- Always look at a keyword’s competition and not just the number of searches. This will help you decide which keywords are best.
- Think like the visitors you’re targeting. If they were looking for an Italian Restaurant in Boston, would they search “Boston Trattoria”? Probably not. They would be more likely to search simply, “Italian Restaurant Boston”, or “Boston Italian Restaurants”.
- Google offers a keyword tool for a reason. Be sure to use it.
- Try to think locally. If you are a small business owner, chances are your main customers are local customers. Use keywords that target them.
Researching keywords is the very first and most important step to search engine optimization. You’ll later use the keywords you’ve chosen in your meta tags, your content, your blog posts, and in various places across the internet. Be sure to take your time and choose wisely.