Archive for May, 2011

Link Building Strategies from the Pros

Link building is an often misunderstood practice. Rather than write an entire blog post explaining the best practices, I thought I’d give you a little something directly from the search engines. Here is a video from GoogleWebMasterHelp that sums it up nicely.


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SEO Tip of the Day: Keep Yourself Informed

SEO ProAn important part of SEO is knowing what’s going on in the industry and what kind of changes you may have to make to keep up.  Google’s official blog is a good source for keeping up with the search giant’s changes.

Some other helpful sources include SEOMoz and Mashable. Both of these sites offer valuable and up to date information on search engine optimization and social media marketing.


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Monitor Your Company’s Reputation with Google Alerts

Reputation Management is an important part of SEO. You want to make sure that what appears on the first page of search engines is what you want people to see. Every company will have one or two unsatisfied customers. Sometimes they will remain unsatisfied even after you’ve tried to correct the problem.

That’s where it can get tricky. If your particular customer decides to take his or her complaint to the internet, you’ve got some work ahead of you. However, if you can spot the complaint before it gets too much notice you’ll have greater control over your brand’s online reputation.

Google Alerts allows you to monitor select keywords and where they are appearing on the internet. For example, I have an alert set up for “SEO like a PRO”. Because I’ve chosen to monitor this particular phrase, Google sends me an email every time it gets mentioned somewhere online. This is also a very popular phrase though, so I do get a lot of alerts that aren’t necessarily related to this website or my book. I also have an alert set up for my name. It’s not a very common name so the alerts I receive on that one usually are about me.

To set up your own alerts, first choose the keywords you want to monitor, then go to and select how often you’d like to receive the alerts from the drop-down. You’ll also be able to choose the type of alert (blog, video, etc…) and whether you want “only the best results” or “all results”. Enter your email address. Google Alerts will send you an email requesting you confirm that you’ve set up this alert. Confirm that you have and you’re done. From now on you’ll receive alerts and will be able to use that information to manage your online reputation more effectively.

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